Interactive Excellence: Defining and Developing New Standards for the Twenty-First Century
by Edwin Schlossberg
User comments: Excellent book!
From the back cover... "The audience for everything has grown in size, and the number of experiences to watch has grown even more rapidly. These two factors mean that the nature of the audience must change. When that occurs, our current standards of excellence need to be rethought and redefined. New standards our grandparents could not have imagined need to be developed..."
